Media for Publicity

  • Posters
  • Fliers
  • Table tents
  • Outdoor signs
  • Newspapers: coverage, free advertising
  • Radio and television service announcements
  • Last day or last week attention-getters
  • Campus calendar of events
  • Promotional items : T-Shirts, pencil, stickers
  • Other functional items
    • Tickets
    • Forms (PDF or printed for registration, auction items, etc.)
    • Banners
    • Program booklet / schedule of events
    • Signs: parking, sponsor names, schedule
    • Maps and parking instructions
    • Certificates of attendance / completion
    • Plaques
    • Letterhead / envelopes
    • Thank you cards
    • Name tags and seating charts

Information

  • Title of the event
  • Day and time
  • Place
  • Speakers & performers
  • About the event (description)
  • About the speakers & performers
  • Const of event / ticket prices
  • Sponsors of the event
  • Tickets sold: at the event place / other places / date and time

Audience

  • Internal audiences
    • Faculty
    • Staff
    • Students
    • Alumni
    • External audience
      • Professional groups
      • Civic groups
      • Peers at other universities/schools
      • Non-profit organizations
      • Local business community
      • The general public